An audit for the AI search era
See what AI reads from your site, and what it misses
Torumata crawls your site through the eyes of language models, calculates an AI readability score, and tells you exactly what to fix, before your customer asks a chatbot that recommends a competitor instead.
Free, no card required. A 12-page sample, results by email within 30 minutes.
- No installation
- Email-only sign-up
- Your data stays yours
- No credit card
Process
How it works
Three steps from a site address to a concrete fix plan.
Enter your site's address
Enter your domain and start a free audit. No installation, no card required.
We scan it like an AI crawler
We read a free 12-page sample exactly as AI crawlers see it, meaning the programs ChatGPT, Perplexity and Gemini use to fetch pages. We check technical rules and estimate the size of your whole site. Reading with a language model is part of the paid audit.
Get a score and ready-made fixes
Within minutes you'll get an email with a rule-based readability score, findings with instructions, and an estimated price for any further steps.
What you get
Not just what's broken: whether AI understands you
Technical checks tell you whether AI can reach your site at all. The language-model content analysis then answers the harder question: can it actually answer your customers' questions from it?
AI readability score
One number to track progress, plus a category breakdown of exactly where the site loses points.
Which questions your site answers
A language model reads every page and lists the specific questions it answers, the context it lacks to make sense away from your site, and the jargon you never explain.
Site tree with flags
See which pages have a problem and which don't, mapped across the whole site structure.
Files to deploy, not advice
The result of the robots.txt check, the file that names the robots your site allows: either a ready-made change that lets AI crawlers in, or proof that you already let them in. Plus structured data about your business and llms.txt. All assembled from crawling up to two hundred pages, not from a form. Saves hours of developer work.
We also say what doesn't work in our favor
By Google's own documentation, Search doesn't use llms.txt yet, and we'll put that straight in your report. In June 2026 Ahrefs went through 137,210 domains and counted that 97 % of published llms.txt files never get a single request. We mainly sell what's documented: access for AI crawlers, and content a language model can actually answer from. We generate structured data too, but it doesn't belong in that class: its measured effect on AI is within the noise.
The full answer in our FAQPricing
A free basic audit. See the exact price up front.
First we estimate your site's scope for free. Then you see the price of every audit step in credits, and pick only what you need.
We crawl a free sample of your site
We crawl up to 12 pages for free and estimate the size of your whole site from its sitemap and the links we find.
We show you the exact price
We calculate the price of every audit step in credits for your site: an exact figure based on its real scope, not a guess.
You pick only what you need
Pick modules or a bundle and top up credits. You're billed for what's actually used; unused credits stay on your account.
1 credit ≈ €1. Unused credits stay on your account and never expire.
We only charge for pages actually processed; the price at the start is a cap, and unused credits are refunded.
Credit packs
Prices are final, VAT included. Unused credits stay on your account and never expire.
You buy a credit pack directly in the app after signing in.
- 10 credits€10.00€1.00 / creditStart for free
- 20 credits€18.00€0.90 / credit10% discountStart for free
- 50 credits€42.00€0.84 / credit16% discountStart for free
- 100 credits€80.00€0.80 / credit20% discountStart for free
Free
every month again
Before you pay for anything, you see how your site is doing on a sample of pages.
Sample of 12 pages + an estimate for your whole site
No credit card
Includes:
- Website crawlWe walk your site the way an AI crawler does and find out which pages are reachable at all and what is on them.
- AI readiness (GEO/AEO)Verifiable AI search readiness checks: crawler access, content structure, links to sources.
AI Readiness
You find out what a language model takes away from your pages and what it misses.
5 credits ≈ €512 credits ≈ €1232 credits ≈ €32
Everything in Free, plus:
- Language model analysisown site onlyA language model reads your pages and names what can and cannot be understood from them.
- Deployable filesown site onlyReady-to-deploy files: llms.txt, llms-full.txt, JSON-LD (a machine-readable description of your business using the schema.org vocabulary) and the result of the robots.txt check, a ready-made change where there is something to fix, confirmation where there is not. Letting crawlers in is a documented prerequisite; for llms.txt and JSON-LD the effect on AI answers is not documented, but they cannot hurt.
Always starts with a free audit.
Complete Website Audit
You see your site through the eyes of a visitor and a classic search engine, not just a language model.
15 credits ≈ €1524 credits ≈ €2448 credits ≈ €48
Everything in AI Readiness, plus:
- Language check by AI modelown site onlyA model verifies that the language declared in the page code matches the language of the text.
- SEO checksClassic SEO checks: titles, descriptions, headings, canonical URLs, meaning which of several addresses for the same content is the main one, and indexability.
- Colours and readabilityWe measure the contrast of text and surfaces and find the places below the readability threshold.
- Colour review by AI modelown site onlyA language model reviews the site's colour scheme and suggests what to change.
- AI citationsWe put questions derived from your site's topics to language models and count how often your domain is among the sources the model answered from. It is a snapshot at the moment of measurement, not a permanent state, and not the same as an answer in the ChatGPT app.
- Design & responsivenessown site onlyWe check layout and responsiveness on mobile, tablet and a wide monitor.
Always starts with a free audit.
Professional Audit
You get a basis for accessibility work to WCAG 2.1 AA, speed measurements and an export for your designer; it does not confirm compliance with the European Accessibility Act.
25 credits ≈ €2536 credits ≈ €3660 credits ≈ €60
Everything in Complete Website Audit, plus:
- Core Web VitalsOn a sample of pages we measure two of the three Core Web Vitals, Google's measures of page speed and stability: LCP, how long the main content takes to load, and CLS, how much the layout jumps around. We do not measure the third one, INP, the response to a click: it would need a real user interaction.
- Accessibility (WCAG)A WCAG accessibility check on a sample of pages, the part that can be verified automatically.
- Specialist packageown site onlyMaterial for a certification specialist: the list of findings, screenshots and remediation steps.
- Design export (Figma)own site onlyWe export your site's measured colours and typography for Figma, together with a proposal to consolidate them.
Always starts with a free audit.
Steps marked “own site only” run only when you audit a site you manage. For an audit of someone else’s domain they neither run nor get charged.
A bundle never costs more than the same steps run one by one, and usually costs less: crawling your site and rendering its pages happens once for all the steps, and the price is rounded once for the whole bundle instead of at every step.
How the price is calculated: module pricing
The price of a single step if you bought it on its own, for the selected website size, calculated straight from the app's pricing config. Bought together in a bundle, the same steps come out cheaper.
| Module | Credits |
|---|---|
| Website crawl | 1 credit4 credits17 credits |
| AI readiness (GEO/AEO) | 1 credit2 credits9 credits |
| Language model analysis | 3 credits6 credits6 credits: sample of up to 60 pages only |
| Deployable files | 1 credit1 credit1 credit |
| Quick llms.txt check | FreeFreeFree |
| SEO checks | 1 credit2 credits6 credits |
| Core Web Vitals | 1 credit2 credits2 credits: sample of up to 30 pages only |
| Accessibility (WCAG) | 7 credits9 credits9 credits: sample of up to 30 pages only |
| Specialist package | 3 credits3 credits3 credits |
| Colours and readability | 2 credits3 credits3 credits: sample of up to 30 pages only |
| Colour review by AI model | 3 credits3 credits3 credits: sample of up to 10 pages only |
| AI citations | 5 credits5 credits5 credits |
| Design & responsiveness | 2 credits3 credits3 credits: sample of up to 30 pages only |
| Design export (Figma) | 1 credit1 credit1 credit |
| Language check by AI model | FreeFreeFree: sample of up to 12 pages only |
Automated checks catch roughly half of all issues (Deque: 57%). It does not confirm WCAG/EAA/ADA compliance. On request, we'll put you in touch with a contracted certification partner.
Bundles are shortcuts for common module combinations; after the free audit you can pick your own set inside the app.
After the audit
A report that goes straight to whoever fixes it
We write the report so you can pass it on unchanged: to a developer, a content editor, a designer. Every finding carries its code, its severity and a link to what exactly was measured and how to fix it. The fix plan is ordered by severity.
For every finding we say where it comes from
What we measured on your site, what has a documented effect according to independent research, and what we recommend only because it does no harm; for that we promise no effect at all. The strongest measurement we lean on is the Princeton experiment (KDD 2024, 10,000 queries): quotations in the text raised a page's visibility in generated answers by 41 %, concrete statistics by 33 % and source links by 28 %. Still, not everything in this field is proven, and we don't hide it: for structured data and for llms.txt we write outright that nobody has yet documented their influence on what language models answer. Each of the 78 checks has its own page in the manual.
Check manual: what each one measures, and what it does notYou won't find a consultant's fee in the audit
Most customers don't need one: the output is written so you can work from it right away. And anyone who has a consultant included in the price pays for them even when they never use them.
If you do want one, write and ask, and we'll agree on the scope. You then pay for the hour you asked for, not for an hour somebody bundled in.
Ask for a consultation
FAQ
Still have questions?
What exactly does Torumata check?
Torumata crawls your site the way a language model reads it: headings, descriptions, structured data (schema.org), and files like llms.txt. From that it calculates a score and builds a list of concrete things to fix.
How long does an audit take?
We crawl most sites within 30 minutes and email you the result. Larger sites with dozens of pages can take longer, because the crawler reads each page individually.
Do I need a developer to make the fixes?
Not always. Smaller findings, like missing descriptions or alt text, you can handle yourself using the guide attached to each finding. For more complex fixes you get ready-made files to upload to your server or hand to a developer.
Is the free plan really free?
Yes, no credit card and no commitment. We crawl twelve pages once a month, and every finding we hit there you see in full, with fix instructions. We hide nothing. From that same sample we also estimate what an audit of your whole site would cost in credits, so you know the price before you pay for anything.
How are you different from the free llms.txt generators?
Where the content comes from. A free generator asks you what is on your site and assembles a file from your answers, so the result is only as good as your description of it. Torumata does not ask: it crawls as many pages of your site as you choose, reads the headings, the structured data, and the real structure of the site, and builds the file from that. You will notice the difference most on a site you have not touched in years: we find things you would never have thought to mention.
What is the language-model content analysis and why would I want it?
Technical checks tell you whether AI can reach your site and read it. That's only half the job. You still don't know whether it can answer your customer's question from what it read. That's what the language model determines: it reads your pages the way something looking for an answer would, then lists which questions they answer, what context they lack to make sense away from your site, and which technical terms you use without ever explaining. That is what decides whether a chatbot cites you or reaches for a competitor instead. It doesn't run on the free tier; it's the most expensive part of the audit.
What actually works for visibility in AI, and what doesn't?
We sort claims by strength of evidence and say for every finding in the report which class it falls into. Necessary condition: Google's own documentation says a page cannot appear as a supporting link in AI Overviews or AI Mode unless it is indexed and eligible to be shown in ordinary Search with a snippet; it lists no further requirements (Google Search Central). Documented effect: the only peer-reviewed experiment in the field (Princeton, KDD 2024, 10,000 queries, arXiv 2311.09735) measured that quotations in the text raised visibility in generated answers by 41 %, concrete statistics by 33 % and source links by 28 %. No support: domain authority, backlinks and domain age; we have no measurement for them, so we keep them out of the score. The full ranking with sources is in the article What documentably increases your chance of being cited by AI, and terms like GEO or AEO are explained in the glossary.
What is llms.txt for, and does anyone actually read it?
It's a signpost for language models, the equivalent of sitemap.xml for search engines: one file telling them what your site covers and where to find it. We'll say plainly where this stands today, because elsewhere it gets glossed over. In June 2026 Google added to its documentation that Google Search itself doesn't use the file (AI optimization guide), and neither OpenAI nor Anthropic states in their crawler documentation that they read it. How much of that is left in practice was measured by Ahrefs in June 2026 across 137,210 domains: 28 % of sites publish the file and 97 % of published files never get a single request (Ahrefs study). What demonstrably fetches it are coding tools, which is why Stripe, Vercel, and Cloudflare publish one. If you run documentation or an API, it pays off immediately. For an ordinary site it's a bet on the future: adoption is growing, the field is moving fast, and having the file does no harm, just don't expect more citations in AI answers from it yet. That's why we generate it, but what we actually sell you is what demonstrably works: the robots.txt check, whether AI crawlers are allowed in at all, and if they are not, a ready-made change that fixes it. We generate structured data too, but the same applies to it as to llms.txt: no documented effect on AI.
Is it a one-time payment or a subscription?
Neither, in the usual sense; you buy credits. After the free audit you see the exact price of the next step in credits; you pay for exactly what the audit actually processes, and unused credits stay on your account for next time. You choose and pay for a credit pack directly in the app.
What happens to my site's data?
We only store what we need for the report: page text and technical metadata, not your visitors' personal data. You can delete your project's data anytime from the dashboard.
Why am I not getting 100 out of 100?
Because 100 is not a target a site should be aiming for. The score is a weighted average of five categories and a quarter of it is a language model's assessment of your content: only a page that answers with concrete figures, prices or a procedure gets the top mark. A contact page or an about page cannot do that by their nature, so 97 to 98 points is the practical ceiling. Part of the assessment is done by a language model, which does not score identically every time, so the result can move by a few points between two audits. Watch high severity findings and the trend between audits rather than a single number. How the score is calculated
Find out how your site does with AI, today
Just your site's address. We'll email you the result. No commitment.
Test my site for free